Privacy notice.

Who we are

Martin Hoyle trading as Missing Link operates the Missing Link website and managed follow-up service.

Business address:
Piccadilly Business Centre
Unit C Aldow Enterprise Park
Manchester
M12 6AE
United Kingdom

Email: hello@missinglinksystem.co.uk

When Missing Link handles a customer business’s customer or prospective-customer information to provide the agreed service, that business normally decides why the information is used and Missing Link handles it on the business’s instructions.

Information we collect

• Your name, business name, phone number, email address and business contact details
• The number used to request the live telephone demonstration, call and SMS delivery records, selected example job, urgency and demonstration activity
• Business, setup, onboarding and preferred go-live information
• Phone-routing, voicemail and communication preferences where enabled
• Customer enquiry, job, quote, invoice, payment-reminder and review-request information needed to deliver the service
• Messages, replies, call metadata and support communications
• Agreement versions, billing references, payment status and subscription records supplied by approved providers
• Basic website and form-submission information used for security and operation

Please do not send passwords, full card details, security codes, medical information or other unnecessary sensitive information.

Why we use it

• To provide the live demonstration requested by the caller, show delivery status and prevent immediate duplicate sends
• To contact the same number about Missing Link only when the visitor expressly asks Martin to call
• To respond to setup requests and take steps before entering a service agreement
• To provide, configure, test and manage the agreed service
• To send customer and business messages instructed by the customer business
• To communicate about support, billing and account administration
• To keep service records and produce monthly value reports
• To protect the website and service from misuse and investigate faults
• To meet legal, accounting, tax and record-keeping obligations

The main lawful bases are taking steps at your request before a contract, performing a contract, complying with legal obligations and legitimate interests in operating and protecting the service. Consent is used where a particular optional activity legally requires it. A demonstration call by itself is not treated as permission for later marketing contact.

Who information may be shared with

Information may be processed by trusted providers used for website hosting, forms, advertising measurement, communications, telephone and messaging functions, payments and business records. Current core providers may include Google Ads, Google Workspace, Google Drive, Sheets and Apps Script, Twilio, Cloudflare, Netlify, Notion and Stripe. They receive only the information needed for their role. We do not sell personal information.

Some providers may process information outside the United Kingdom and must use appropriate safeguards where required.

How long we keep it

• Live-demo phone, delivery and interaction records are normally kept for no longer than 90 days; if the visitor explicitly requests contact, the record becomes a setup enquiry
• Setup enquiries that do not become customers are normally kept for no longer than 12 months after the last meaningful contact
• Active service and customer follow-up information is kept for the service period and a controlled handover or deletion period, normally no longer than 90 days unless a longer period is needed for a dispute, security incident or legal duty
• Agreements, invoices, payment and accounting records are normally kept for six years after the relevant relationship or accounting period
• Support and complaint records are normally kept for up to two years after closure, or longer where reasonably needed for a live dispute

Provider backups may take a limited additional period to complete deletion.

Security

We use proportionate access controls, account security, private links, restricted records, provider security features and controlled testing. No online service can promise absolute security. Tell us promptly if a private link, phone, account or customer record may have been exposed.

Your rights

Depending on the circumstances, you may have rights to access, correct, erase, restrict or object to the use of your personal information, and to receive certain information in a portable form. Where consent is used, you may withdraw it. Some rights are limited where information must be kept for legal, contractual, security or dispute reasons.

Send privacy requests to hello@missinglinksystem.co.uk. We may need to confirm your identity before releasing information.

Complaints

Please contact us first so we can try to resolve the issue. You may also complain to the UK Information Commissioner’s Office.

Cookies, advertising measurement, automated decisions and updates

The website uses essential hosting, form and security functions. It also uses a Google Ads tag to understand whether an advertisement leads to a setup request. Advertising storage and advertising-user-data signals are denied unless you actively choose “Allow measurement” in the website’s cookie controls. If you reject measurement, advertising cookies remain disabled and Google may receive limited cookieless measurement signals. Your choice is stored on your device so the website can remember it, and you can change it at any time using “Cookie choices”. We do not use personal information for solely automated decisions with legal or similarly significant effects.

We review this notice when the service, suppliers or law changes. The latest version will remain on this page.