Privacy notice.
This notice explains how Missing Link collects and uses personal information. Last updated 27 July 2026.
Who we are
Missing Link is operated by Martin Hoyle in the United Kingdom. For privacy questions or requests, use the website contact form and write “Privacy request” in the message box.
Information we collect
- Your name, business name, phone number and email address
- Business, setup, onboarding and preferred go-live information
- Messages and support communications
- Billing references and payment status supplied by an approved payment provider
- Customer enquiry and follow-up information needed to deliver the service
- Basic website and form-submission information used for security and operation
Why we use it
- To respond to setup requests and take steps before entering a service agreement
- To provide, configure and manage the agreed service
- To communicate about support, billing and account administration
- To keep service records and produce monthly value reports
- To protect the website and service from misuse
- To meet legal, accounting and record-keeping obligations
The main lawful bases are taking steps at your request before a contract, performing a contract, complying with legal obligations and legitimate interests in operating and protecting the service.
Who information may be shared with
Information may be processed by trusted providers used for website hosting, forms, communications, payments and business records. They receive only the information needed for their role. Some providers may process information outside the UK and must use appropriate safeguards where required.
How long we keep it
Setup enquiries that do not become customers are normally kept only while the enquiry is active and for a reasonable follow-up period. Customer, billing and service records are kept for the period needed to provide the service, resolve issues and meet legal or accounting duties. Records are reviewed and removed when no longer needed.
Your rights
Depending on the circumstances, you may have rights to access, correct, erase, restrict or object to the use of your personal information, and to receive certain information in a portable form. Where consent is used, you may withdraw it. You may also complain to the UK Information Commissioner’s Office.
Automated decisions and updates
Missing Link does not use personal information to make solely automated decisions with legal or similarly significant effects. This notice may be updated as the service and suppliers develop. The latest version will remain on this page.